Classification Essay Example | Topics and Well Written Essays - 500 words

Classification - Essay Example Offline marketing on the other hand, involves use of media such as television, radio and newspapers for advertising. These are the conventional forms of marketing which companies have been successfully using over the years. Volkswagen has effectively made used of newspaper audio advertisements in emerging economies in its marketing campaigns. Another way of classifying marketing is through who finds whom. When the companies make efforts to reach their potential customers, it is called as outbound marketing. In this type, organizations make efforts to market their products even if customers are not searching for them or just don’t need them. Marketers use tools such as billboards, newsletters, banners and telephone calls to approach the customers. The opposite of outbound marketing is inbound marketing. In this type of marketing, the customers start with a need of a product or service and then look out for companies who can fulfill their requirement. When customers look out for a product or service on a search engine such as Yahoo or Google, the search engine optimization helps in inbound marketing. Similarly, when a person looks to buy a home, he is using this type of marketing. Another way to classify marketing is through the use of marketing methods. When marketers need to send message directly to customers without use of middlemen or third parties, they make use of direct marketing. In this marketing, they make use of tools such as mail marketing, telemarketing and direct selling. In this marketing, the marketer directly faces the customer and hence can easily interpret the success or failure of his product or service and can work on its improvement with other organizational members. Indirect marketing comprises of all other methods which are not direct. Thus, when a company uses Television, Newspapers, advertising agencies and Internet, it is making use of indirect

Outline and discuss the main features of fascist political thought Essay - 1

Outline and discuss the main features of fascist political thought - Essay Example Example of those who became Prince by abilities includes; Moses from the bible, Cyrus the founder of Persian Empire, Romulus the famous founder of Rome and Theseus, a hero of Athens. In this book he has a goal to pass a message on how principalities can be governed in the best way and stored (Niccolà ²,  Russell & Quentin 2005). Machiavelli goes ahead and adds that hereditary principalities are easier to keep and maintain than the newly acquired ones because the rules are already set on the ground to follow. In hereditary principalities it is easier to regain lost power by regaining the love of his subjects again. He also talks about new principalities and mixed principalities which can be administered to the existing ones to the subjects. New rulers come with new territories and if they are from the same culture, region and language, ruling becomes easy. However, if the language and customs are different the new ruler needs a lot of skills, ability and luck to govern the subjects. He gives an example of King Louis XII who went to France in 1499 and adds that the king made many mistakes during his reign. He goes ahead and gives the three ways of keeping principality that is accustomed to living under its own rules. One can destroy it, live in it or accept a form of free government that is friendly and then it gets credits from it. Destroying it may be the only sure way to end it otherwise living in it could enslave one. According to Machiavelli, men who have ambitions, imitate other men with greatness. For a man to become a prince by ability, he has to win over their dominions by setting up new and inventive methods of government. It is necessary to use force to start a new system for example, Savaronola. However, one has to be armed to succeed after use of force. An example of a Prince who rose to the top through abilities is Francesco Sforza, the Duke form Milan. Due to his abilities, he sustained power easily and he ended up