Night - 2087 Words

Elie Wiesel wrote â€Å"Night† as a memoir, in his perspective living as a child in the holocaust. After reading this work, I felt like I could see everything through his eyes, as a child. There are many psychoanalytical approaches in which this novel could be seen, especially looking at how Wiesel came about writing such a heavy book after ten years of silence. Whenever I read a book, I try and read it like I am the author, looking over a final copy. That is the way I believe literature should be read, through the lenses of the author and when reading, you must think through the author’s memories, and thoughts while writing. The author wrote this book after taking a self inflected ten-year oath of silence, never to speak of his experiences†¦show more content†¦I think this is because this time in his life was so horrific, almost like a nightmare that he cant forget, that if he were to write about it, in the perspective of him as an adult remembering back to th at time, it wouldn’t have the same impact because of the different perspective. Elie didn’t have a childhood and was forced to grow up, when he was only fifteen, he was forced to act eighteen. Not only through numbers, â€Å"Second, their childhood was cut short, as they were obliged to become adults too early, under pressure to be self-reliant, prudent, and responsible. Third, there is the hint of a changed experience of time. Exiles generally experience the passage of time differently in their homeland than in the reception country† (Kroger, Hammel, 8-20). This experience completely changed who he could have been and that had an affected him for the rest of his life. There is a parallel between Elie’s journey through the holocaust and his childhood stages of self. It is important to look at how a child’s identity and moral development is built-up and how that is seen through Elie’s journey and how that affects his perspective. â€Å"Self-concept can be viewed as a theory that links the child’s understanding of the nat ure of the world, the nature of the self and the meaning of interactions between the two† (Newman, Philip, 253). Freud’s model ofShow MoreRelatedShadow of the Night619 Words   |  3 PagesShadow of the Night On a freezing, dark blue night of Li, in the Village of Li-Marta. This was an old little village, the houses were nothing but ash and rubble except an old abandoned barn. The barn had creaking floor boards and a rotten wooden roof. In this abandoned barn there lived a young and confident farm boy; his clothes were ragged and full of holes. The young boy was called Rye named after the agricultural god Ren-Rye. As Rye was sitting on the creaking floor boards a thought hit himRead MoreThe Night By Elie Wiesel904 Words   |  4 PagesIn Night by Elie Wiesel, the author reflects on his own experience of being separated from his family and eventually his own religion. This separation was not by any means voluntary, they were forced apart during the Holocaust. Wiesel was a Jew when the invasion of Hungary occurred and the Germans ripped members of his religion away from their home in Sighet. A once peaceful community where Wiesel learned to love the Kabbalah was now home to only dust and lost memories. Most members of that JewishRead MoreNight, By Eliezer Wiesel1585 Words   |  7 Pages There are many important themes and overtones to the book Night, by Eliezer Wiesel. One of the major themes from the book includes the protagonist, and author of his memoire, Elie Wiesel’s ever changing relationship with God. An example of this is when Moche the Beadle asked Elie an important question t hat would change his life forever, as the basis of his passion and aptitude for studying the ancient texts and teachings of Judaism, â€Å"When Moche the Beadle asked Elie why he prayed, Elie couldn tRead MoreStarry Night971 Words   |  4 PagesStarry Night is a beautiful painting, representational in the type of art. The size of the painting is 29 in. by 36  ¼ in., and oil on canvas were the materials used. Van Gogh is using an expressive quality and an emotionalism viewpoint. On the left side of the painting, there is a group of black lines that curve in waves upward, coming to a point. To the lower right, there is a small town that leads up to hills and then mountains. The painting is set at night, and the sky is a wondrous swirl of burstingRead MoreThe Night Sky - Original Writing926 Words   |  4 PagesIt was a dark and stormy night, the wind blows as the ghostly moonlight filled the darkness. George the highwayman made his way toward Bess the innkeeper’s daughte r. She was gazing out the window when the two of their eyes met. Hers, black as the night sky, and a dark red love knot placed on her hair. A red dress made of the fabric silk. Her hair was a dark brown, but could have been mistaken as black. Her outfit fit her personality as much as it did the highwayman. I hope he loves poetry.Read MoreSummary Of Night By Eli Wiesel1561 Words   |  7 PagesNight by Eli Wiesel Amrinder Bhuller P.2 Author: The author of Night is Elie Wiesel. In my opinion, he did a very good job in writing this story! Eli was born on September 30, 1928. Eli is currently 86 and has written a lot of books. Eli had served as a prisoner Auschwitz and other concentration camps. He wrote all his experiences in this book. The Night talks about his experiences in these concentration camps and all he went through. Everything is probably historically correct because he wentRead MoreNight, Hope, By Elie Wiesel1580 Words   |  7 Pagesthey grabbed onto it as tightly as they could. Throughout Elie Wiesel’s memoir, Night, hope is a recurring theme. Elie and the people he was around were living in the darkest of conditions, but they still were able to shine a bright light on their situation. They remained hopeful, and this inspired the world. Putting all of this together, it is evident that the theme of hope was demonstrated throughout the book Night because Elie and the Jewish people tried to remain hopefu l as they were forced intoRead MoreThe s Night - Original Writing1526 Words   |  7 PagesEverything that happened in Elie Wiesel’s night. I will see, smell, and feel the holocaust through the eyes of Wiesel. â€Å"Alright, uh, Yavin. Nice name. I’m Mr. Hiraku. Are you ready?† the teacher asked, looking down at his chart for my name. â€Å"Yes sir.† I answered, a bit shakily. I had used VR before for video games, but never for something so important. â€Å"Alright. I’m going to read you off some side effects involved with this experience. ‘While participating in the Night VR experience software, you may encounterRead MoreNight Time Tour951 Words   |  4 Pagesonce more at the sea where the sunset splattered colors of red and orange on the rough surface of blue and violet. Although the boardwalk was lively with smells of French fries and the cries of seagulls, I nuzzled into the car seat and waited for the Night Time Tour to begin. I absolutely loved long car rides; it was the perfect excuse to let idle thoughts roam and to isolate myself from the world. I only observed the outside through the window of the family van, my personal theater. The images thatRead MoreLife Of The Night Market1280 Words   |  6 PagesDIEBERT 2/8/15 LIFE OF THE NIGHT MARKET Every person has a place that he or she feels comfortable in, a place that he or she is belong to, a place that is important to him or her in some way. My significant place is not a glorious place, but it is different from any other place. The place that is important to me is the night market. It is a local night market right in the heart of downtown Saigon where is located in the southeastern region of Vietnam – my country. The night market has its own beauty;

Hotel Management Documentation Free Essays

` USER MANUAL CONTENTS 1. Introduction 2. Getting Started 3. We will write a custom essay sample on Hotel Management Documentation or any similar topic only for you Order Now Main Menu 4. Master file Maintenance 5. Payroll Reports 6. Payroll data Backup and Restore INTRODUCTION Confide payroll system is a windows payroll software written in Microsoft Visual Basic (VB. NET). Although confide pay system is extremely powerful it is in no way difficult to use. The payroll software includes many new features that enable the user to do your work easier and faster. In this windows version, user will improve productivity with time saving windows feature. All command bars and drop menus are logically organised in systematic manner that will enable user to operate smoothly. Confide payroll is highly respected because of its high performance, user friendly and data integrity. We therefore strive for the best improvement to support customers in terms of quality. These notes, together with the practical you will do during the day, will ensure that learning to use the system is an informative and useful experience for you. GETTING STARTED After installation procedure a shortcut icon is created on the desktop to provide easy access to your program. Double click the shortcut icon to gain access to your Confide payroll system. When you see the log in main screen appears, you have to type in the correct information so that you can successfully enter into the system. 1) Enter your User name in the text box provided. Press Tab to move to the next box. 2) Enter your password. The password is case sensitive so ensure that your Caps lock key is on or off as required. MAIN MENU Once you have entered your password and selected the payroll required you will find yourself in the Opening menu. Features include: – 1) A drop down list of all the chief program options. Like the drop down lists in other Windows menus, if a folder has a + in the box beside it, when you click the + 2) A list of the options included in that folder will drop down, while the + changes to a – COMPANY SETUP Before attempting to store any employees, you have to enter your company details. Go to MAIN MENU select FILE and then click on the NEW COMPANY tab the following window appears Enter all your company details and press the Save button on menubar. PAYROLL STANDARDS To setup the payroll standards you go on the SETUP Menu, SELECT Payroll Standards then set your standard hours and days. PAYROLL CALENDAR Under the main menu select SETUP go to PAYROLL CALENDAR then in the textbox enter the 12 runs per year. Set your calendar from January to December. MASTERFILE MAINTAINACE The section enables the user to add, update, delete and view employees in the master file. Employee details such as Name, Date of Birth, ID Number, Medical aid scheme and number of dependents are stored in the Employee File. ENTERING A NEW EMPLOYEE 1. Select Employees from the Confide Navigation bar and double click ALL employees, click the new employee Button. 2. The employee data entry screen offers a series of tabs each corresponding to a Page of information about the employee. . 3. Click on the tab with the details you need to enter and enter the details about the employee in the form presented – see example overleaf. PAYROLL RUN To run the payroll, go onto the Payroll menu select Payroll Run. The following form appears select the Process button. You will be asked to backup your data for payroll pre run . Specify your data backup name and SQL path and press OK. PAYROLL REPORTS PAYROLL SUMMARY To view the payroll summary select the + sign on the REPORTS icon on the payroll navigation bar types of reports are shown as shown on the screen below: Double click on the payroll summary icon and the payroll summary for the month is displayed. PAYSLIPS To view and print pay slips on the reports menu double click the pay slip icon and you will be asked to enter the date to be printed on the pay slip and also to select the number of pay slips you want to print and then press OK. The pay slips will be generated automatically. DATA BACKUP Backup – A backup is a compressed copy of your data at the moment when you make the backup. Work that you do after a backup is lost if the backup is restored, so that we recommend that a backup is done every 30mins when working on the payroll. Clicking on the payroll on the menu bar and select payroll data backup button will bring up a screen that allows you to back up your data as shown below: Specify your backup name, the path where you want to store your backup and select OK a message is shown for notification that your payroll data had been successful saved. RESTORE The option to restore is found under payroll on the main menu, as shown in Fig 2g below. Selecting this option brings up the Data Restore screen 1) Select the path on which source database is stored 2) Select the SQL Server Data Path 3) Select one of the two buttons shown and your data will be successfully restored. How to cite Hotel Management Documentation, Essay examples

Services Management and Public Administration - Free Samples

Question: Discuss about the Services Management and Public Administration. Answer: Introduction The report is prepared to discuss about the various management perspectives considering the business organization Woolworths in Australia. The topic will discuss about the various roles and functions performed by the managers along with the challenges and risks faced by the changing organizations nowadays. The impact of values, ethics and diversity on the organizational culture will also be demonstrated here considering the roles, behaviors and performances of the managers from the organizational context. Woolworths is an Australian supermarket store chain that offers good quality products and services for meeting the needs and preferences of the customers. It has a revenue of more than 4500 crores AUD and has more than 1,11,000 employees with nearly 1000 stores present worldwide (woolworths.com.au, 2018). Rationale of research methodology Based on the case study, it could be understood that the organizational theories include both organizational ethics and ethical practices managed at Woolworths. These are principles and standards that should be maintained for acting with fairness, compassion, honesty, integrity and fulfilling the roles and responsibilities properly too. The manager of the organization must make sure that the employees of the organization should abide by those and understand the ethics by training the employees on the company standards. It could be seen that various management and ethical issues could arise within the organization such as lack of clear focus for the organization and inability to make decisions, shortage of funds, lack of communication and coordination along with conflicts and misunderstandings between the employees and other team members (Drori, Hllerer Walgenbach, 2013). Lack of direction and incomplete or inaccurate information and data could also be other issues or constraints tha t the managers find difficulty to manage. The research rationale also shows the problems that are faced by the managers such as lack of proper selection practices and inability to set clear performance expectations. Once the problem is identified, it would be easy to engage in constructive feedbacks and facilitate the changes in behavior to deal with the issues resulting from changes within the organization. The progressive discipline process is managed as well for handling the issues properly and at the same time, confronts the performance related issues within the workplace with ease and effectiveness. The managers of Woolworths often faced issues to make the right hiring decision and make sure that no such unethical practices are managed, which could hamper the organizations reputation and image (Hull, Su Vaculin, 2013). This would create a safe and productive environment as well as resolve the team related conflicts, furthermore manage conflicts within team. The research strategies were implemented to select a proper design, approach and even ensured proper collection of data, both primary and secondary. The primary data was collected by conducting surveys from where quantitative data was gathered and the qualitative data was gathered by conducting interviews with the managers. The secondary data was mainly collected from authenticated sources like journals, articles and internet websites (Salikin, Ab Wahab Muhammad, 2014). Roles and functions performed by the managers There are other issues as well such as lower performance due to lack of skills, coordination and communication among the workers along with low morale resulting from conflicts and misunderstandings among the team members. The high turnover of staffs could be the result of lack of motivation, encouragement, and low skilled workforce, which might even result in lower performances among the team members and degrade the business performance. With the changes in structure and culture of the organization, the managers could face difficulties in managing the various aspects of the organization properly, which could even degrade the organizational performance (Michielsens, Bingham Clarke, 2013). Due to this, the employees would not be able to understand the organizational standards properly as well as make the organization fail to mange proper planning, leading and administration of resources. The lack of guidance and direction to the employees could also be the result of lack of management and even the leadership and motivating skills of the managers might be questioned. This would automatically raise the management approaches undertaken by Woolworths; furthermore result in frequent complaints, conflicts and poor performances of the workers (Birkinshaw Gupta, 2013). The managers must encourage and motivate the team members to participate in training and developmental sessions, furthermore allow them to learn new things and become more skilled, knowledge and obtain expertise to perform to their potential. It is important not only to maintain proper health and safety of the workers, but also to keep them motivated and encouraged through providing them with rewards and incentives for the betterment of their performances and skills. According to Mintzbergs set of ten roles, the various rules and functions of the managers are demonstrated here. There are various functions of the managers at different levels like human resource management functions, financial operations management, staffing, directing and controlling the business operations. The human resources manager has the role of planning and managing the staffing process, i.e., to recruit and select the most suitable candidates within the organization. It is often seen that due to changes within the organization such as due to replacement of manager or due to structural and culture changes, the organization faces issues and the employees have been misguided too during certain situations. The managerial functions to deal with these kinds of issues could be to enable proper planning and then direct or lead the employees in the right direction for the successful accomplishment of goals and objectives with convenience (Doh Quigley, 2014). The planning phase involves creating a detailed plan towards the achievement of specific organizational goal or objective. During the planning, the tasks are identified and the tasks that should be performed would be outlined along with the individuals who would be responsible for performing the tasks. The focus of planning would require proper knowledge of the vision and objectives of the organization. At Woolworths, the managers could select the processes that could be the most appropriate and then organize those in a logical pattern with proper timelines set. Planning would allow Woolworths to gain a better sense of what should be achieved along with the gaining of ability to respond to various situations quickly (Osborne Strokosch , 2013). The HR managers of Woolworths are responsible for the staffing functions and ensure that the resources are directed to the appropriate processes and tasks. This would allow for focusing on the labor or workforce and relate those to the organizational goals and objectives. The functions of the HR managers are to select the right people for the right positions and make sure that the structure of the organization is not hindered due to lack of skilled individuals within the workplace (Razman, 2015). Impact of values, ethics and diversity on the culture The values, ethics and diversity can play a vital role in ensuring ethical decision making and at the same time, ensure successful management of business operations and processes by maintaining the ethical standards. The maintenance of values and ethics is an integral part of the workplace and the ethics must be put into practices within the business setting. The managers are responsible to make people know about the ethical standards that should be managed along with the successful implementation of the ethical policies and procedures to ensure ethical decision-making. Woolworths has ensured ethical compliance by becoming socially responsible through successful management of sustainable approaches (Delmas, Etzion Nairn-Birch, 2013). The company even adopted environment friendly approaches for contributing to the maintenance of organizational values and ethics and even mastered the excellence in terms of benefiting the society as a whole. Discrimination is prevented within the workf orce and the employees are treated equally regardless of being a male or female. Unethical behaviors and attitudes can often be embedded into the minds of subordinates, which could prevent managing proper values and ethics and could even deteriorate the brand image and reputation. In case an employee of the organization is a victim of harassment, the management should handle the situation properly by making sure that the working conditions are safe and the health and safety of the employees are maintained. The work schedules should be considerate and fair, which could not only prevent unethical practices within the workplace but would also allow Woolworths to achieve the ethical standards (Christensen, Mackey Whetten, 2014). This would also increase the level of morale of the employees, furthermore encourage and motivate them to perform to their potential. Other than the citizens, employees and the community, the companies should respect the company and the same happened for Woolworths. The company had set good stewards of the earth to become socially responsible and even laid out commitment for the social responsibilities within the community. The company developed policies and procedures to maintain environmental sustainability for ensuring that the resources could be used wisely and new departments should be created for adopting more reasonable policies. The company also provided education for the poor children and even maintained policies to recycle wastes and used energy efficient lightings at the stores to create lesser impact on the environment (Reamer, 2013). The company had maintained ethical practices to set fair prices for the products and services and even delivered the best quality products, which created positive mindsets among the customers. Woolworths even marketed the products through proper advertisements and promotio nal strategies so that the customers were not neglected, rather they could gain proper information about the products and services along with its prices. The involvement of social media platforms and social networking websites have further enhanced the ability to address the concerns of customers and made sure that those ate fulfilled properly too (Boulouta, 2013). Role of management functions Management is an important business aspect that ensures clear understanding of the roles and responsibilities along with clear understanding of the vision, mission, goals and objectives of the organization. The managers must possess good leadership skills, knowledge and expertise to make sure that the employees follow the goals properly and achieve the organizational standards. The management like all other major aspects of the business have certain functions to guide the operations and processes with ease and effectiveness. At Woolworths, management is a kind of dynamic process that represents the difference between the management functions and operational functions. The operational functions could be referred to as the marketing, finance and purchases that are made along with the management of functions based on the level of dependence on the organizational levels. The functions of the organizations though remain the same based on the hierarchy of the organization. The manager at t he senior level must possess enough skills and knowledge to get involved in various activities than the manager at the junior level (Guiso, Sapienza Zingales, 2015). The major concepts of business management though would likely remain the same; still the operational function of the marketing would change according to the organizational functions and according to the person in charge of the functions and operational goals and objectives to be achieved. Though the objectives at various management functional levels would likely remain same, still the manifestation could differ based on the different types of situations (Parrott, 2014). Being one of the most renowned and famous retail organizations, Woolworth consists of a committed Human Resource department, which focuses on the management of employees and even ensures the implementation of proper recruitment policies and procedures for ensuring successful attraction and retention of the candidates within the workforce (woolworths.com.au, 2018). Conclusion The report was prepared to understand the various aspects of management within the organization Woolworths in Australia. The rationale of the research methodology demonstrated the problems of the research, i.e., the problems and issues faced within the changing organization such as lack of direction or inaccurate information or data exchanged, lack of communication and coordination between the team members, lack of ability and skills of the managers to set clear goals and expectations. Due to this, the team members were not even guided in the right direction, which might have deteriorated the business performance too. The managerial functions include HR functions, staffing process management, directing and controlling along with financial operations management. The maintenance of values and ethics further helped in ethical decision making and even contributed large numbers of benefits to the community and people. References Birkinshaw, J., Gupta, K. (2013). Clarifying the distinctive contribution of ambidexterity to the field of organization studies.The Academy of Management Perspectives,27(4), 287-298. Bohensky, E., Butler, J., Davies, J. (2013). Integrating indigenous ecological knowledge and science in natural resource management: perspectives from Australia.Ecology and Society,18(3). Boulouta, I. (2013). Hidden connections: The link between board gender diversity and corporate social performance.Journal of business ethics,113(2), 185-197. Christensen, L. J., Mackey, A., Whetten, D. (2014). Taking responsibility for corporate social responsibility: The role of leaders in creating, implementing, sustaining, or avoiding socially responsible firm behaviors.The Academy of Management Perspectives,28(2), 164-178. Delmas, M. A., Etzion, D., Nairn-Birch, N. (2013). Triangulating environmental performance: What do corporate social responsibility ratings really capture?.The Academy of Management Perspectives,27(3), 255-267. Doh, J. P., Quigley, N. R. (2014). Responsible leadership and stakeholder management: Influence pathways and organizational outcomes.The Academy of Management Perspectives,28(3), 255-274. Drori, G. S., Hllerer, M. A., Walgenbach, P. (Eds.). (2013).Global themes and local variations in organization and management: Perspectives on glocalization. Guiso, L., Sapienza, P., Zingales, L. (2015). The value of corporate culture.Journal of Financial Economics,117(1), 60-76. Hull, R., Su, J., Vaculin, R. (2013, June). Data management perspectives on business process management: tutorial overview. InProceedings of the 2013 ACM SIGMOD International Conference on Management of Data(pp. 943-948). ACM. Michielsens, E., Bingham, C., Clarke, L. (2013). Managing diversity through flexible work arrangements: Management perspectives.Employee Relations,36(1), 49-69. Osborne, S. P., Strokosch, K. (2013). It takes two to tango? understanding the Co?production of public services by integrating the services management and public administration perspectives.British Journal of Management,24(S1). Parrott, L. (2014).Values and ethics in social work practice. Learning Matters. Razman, M. R. (2015). A study on global financial mechanisms in the Montreal Protocol from environmental law and management perspectives.International Business Management,9(1), 111-116. Reamer, F. G. (2013).Social work values and ethics. Columbia University Press. Salikin, N., Ab Wahab, N., Muhammad, I. (2014). Strengths and weaknesses among Malaysian SMEs: Financial management perspectives.Procedia-Social and Behavioral Sciences,129, 334-340. woolworths.com.au. (2018). Woolworths.com.au. Retrieved 29 March 2018, from https://www.woolworths.com.au/

My love of cooking Essays - Survival Skills, Foods, Meal, Cooking

I never told anyone how passionate I am about cooking. It wasn?t till I got older and began to travel that I realized the importance of food and culture. Before then I never took pleasure in the preparation of meals. The whole process of cooking was a nuisance. At family functions the women would be in the kitchen cooking, telling stories, and laughing. I would always watch from a far but never joined in for the fear of getting dirty, or causing an accident. I later conquered my fear and began to cook often. My family would get together every Sunday to eat, dance, and enjoy each others company. This specific day they were serving fresh fish. As I devoured the fish, I never stopped to think of the time it took to prepare it, where it came from, or how it came to be? I never thought a meal could give such insight into a people?s culture. Food is influenced by culture. The first time I realized this was when I traveled outside of Puerto Rico. My mother was working in a hotel and was invited to the grand opening of El Conquistador in Catalonia, Spain. It was a different world, a world that revolved around food. The people of Spain take simple pleasure in life. Everyday they take a ?Siesta?. Siesta is the Spanish word for nap. It is around noon, when the stores and restaurants start closing. The town becomes a desolate place. People head home to be with their families, and enjoy their lunch; afterwards they rest. They come back out in the evening. The streets become crowded again, couples stroll by, children run down the sidewalks, music travels from balconies down to the streets. Florescent lamps illuminate the town and the intoxicating smells of food invade your nostrils. It is now dinner time. Dinner time for Spaniards is usually around 9:00 pm. By then I was starving, I asked my friend and guide Laura, to order for us. I began to recognize some of the dishes being set at our table. The aroma brought back nostalgic memories of home. They were typical dishes we would have at our family parties in Puerto Rico. Somehow we crossed paths. We shared something in common. We both shared the same history. Millions of years ago we evolved, we learned how to hunt and gather. We created fire, and realized the importance of heating and preserving food. We nourished our bodies and brains and food became an essential part of survival. There were regions of the world with different climates. Foods that would flourish and grow in certain parts of the world did not exist in others. Explorers crossed oceans, found new land and conquered people. Years ago Puerto Rico was ?discovered? by Spanish Conquistadors. The island was inhabited by Native settlers when the Spaniards arrived. Cultures clashed and what is now Puerto Rico came to be. Spanish heritage has left an undeniable impression on the island and proof of its cultural exchange can be found in the local culinary styles. I now view cooking as a way of reconnecting with the past. I incorporate old traditional recipes and add new ingredients to create something new and unique. The process is what sustains my love for cuisine. The time and effort put into a meal, and the way it quickly disappears. The silence in a room filled with people who are too busy eating to talk. The consistency of things, that no matter where you are in the world it will always take twelve minutes to boil an egg. I now have a new sense of appreciation for cuisine. I love inviting friends and family dinner and enjoying delicious, home made meals together. The fruit of my labor is seeing the satisfying smiles on their faces and hearing them say things like ?Compliments to the chef!? I also realize the importance of preparing your own meals. You have complete control of the ingredients being used, and the finishing product. There are many benefits to learning how to cook. It is a lot more economical to buy your own food at the grocery store then to go to a restaurant every night. Often times in restaurants

Qu extranjeros no pueden ajustar su estatus

Qu extranjeros no pueden ajustar su estatus El ajuste de estatus significa que un extranjero que se encuentra ya en Estados Unidos puede adquirir la tarjeta de residencia -tambià ©n conocida como green card- sin necesidad de salir del paà ­s. En este artà ­culo se explica quà © personas extranjeras no pueden ajustar su estatus y, finalmente, cules son las consecuencias de ello (que pueden ser muy malas). Pero no a todos los extranjeros se les permite beneficiarse del ajuste de estatus Quià ©nes no pueden beneficiarse del ajuste de estatus En primer lugar, los extranjeros que ingresaron en estados unidos con una visa de tripulacià ³n o trabajador de cruceros C1/D. En segundo lugar, los migrantes que entraron al paà ­s sin pasar por el control de Inmigracià ³n y, por lo tanto, sin haber sido admitidos o parole. Lo fundamental de este punto es entender que las personas que llegan a Estados Unidos despuà ©s de cruzar ilegalmente la frontera no podrn en el futuro obtener una tarjeta de residencia mediante un ajuste de estatus. Ni siquiera en los casos en los que se casen con ciudadanos americanos o tengan hijos mayores de 21 aà ±os en este paà ­s. En tercer lugar, los extranjeros que han trabajado en Estados Unidos sin estar autorizados por no tener permiso de trabajo o visa que les permita laborar. Si el USCIS tiene conocimiento de que se ha trabajado, denegar la peticià ³n de ajuste de estatus. En cuarto lugar, las personas que ingresaron a Estados Unidos con una visa no inmigrante y no la han mantenido. Por ejemplo, un turista que se quedà ³ ms tiempo del permitido (turistas con visa, mirar el I-94). Esta persona no podr ajustar su estatus excepto cuando se trate del esposo/a, madre/padre, viudo/a o hijo/a soltero menor de 21 aà ±os de un ciudadano americano. En este punto resaltar que la persona con visa no inmigrante que la deja expirar y se casa con un residente permanente no podr beneficiarse del ajuste de estatus. En estos casos la opcià ³n es esperar hasta que el cà ³nyuge residente se convierta en ciudadano por naturalizacià ³n o, en el caso de que la estadà ­a ilegal sea menor a los 180 dà ­as, salir del paà ­s e iniciar un proceso consular de peticià ³n de familiar. La espera podr ser larga. En quinto lugar, los titulares de una visa de intercambio J-1 o J-2.Cuando se les acaba las visas, estas personas deben salir de Estados Unidos por un periodo de dos aà ±os, a menos que se les conceda un perdà ³n o excepcià ³n conocida como waiver. En sexto lugar, los extranjeros que llegaron a Estados Unidos sin visado por pertenecer a un paà ­s acogido al Programa de Excencià ³n de Visas. Estas personas pueden estar en el paà ­s un mximo de 90 dà ­as y no pueden ni extender su estadà ­a ni solicitar una visa. Deben necesariamente salir. La à ºnica excepcià ³n es cuando se solicita un ajuste de estatus a su nombre por ser el esposo o la mujer o el viudo/a de un ciudadano americano o progenitor o hijo soltero menor de 21 aà ±os de un estadounidense. En sà ©ptimo lugar, las personas que llegaron al paà ­s con una visa K-1 por ser el prometido/a de un ciudadano. Y los hijos de aquellos que tienen una K-2, cuando no se celebra el matrimonio con el estadounidense que solicità ³ el visado en los 90 dà ­as siguientes su ingreso en Estados Unidos. Quedarse sin casarse es una violacià ³n migratoria. Y en octavo lugar, los extranjeros con visas A, E o G o que tengan profesiones que les permitirà ­an tenerlas. Si bien se admiten excepciones por lo que las personas en esta categorà ­a deberà ­an consultar con un abogado o un representante acreditado. Por quà © es tan importante poder ajustar el estatus El ajuste de estatus es importante por dos razones: Ahorra dinero, al poder obtener la residencia sin necesidad de salir de EEUU.Evita que entre en aplicacià ³n el castigo de los tres y diez aà ±os para las personas que han estado ilegalmente en Estados Unidos por ms de 180 dà ­as. Y aquà ­ est su gran importancia. Por ejemplo, si un inmigrante cruza ilegalmente la frontera y despuà ©s de unos aà ±os se casa de buena fe con un ciudadano y tiene hijos nacidos en este paà ­s se encuentra con un gran problema. En teorà ­a puede obtener los papeles porque su esposo/a ciudadano le puede pedir. Y, de hecho, la parte inicial de los trmites se va a aprobar. El problema aparece cuando le dicen que no puede ajustar su estatus y que tiene que salir de Estados Unidos y una vez fuera seguir la tramitacià ³n en un consulado americano.Y ahà ­ le aplican el castigo de los tres y diez aà ±os. Y no siempre va a ser posible pedir un perdà ³n. Y aà ºn cuando fuera posible, no siempre se consigue. Y aà ºn consiguià ©ndolo, se demora y hace que las familias està ©n separadas por mucho tiempo. Por ello, si se est en una situacià ³n en la que no se puede ajustar el estatus o se tiene dudas, antes de meter los papeles en Inmigracià ³n es muy recomendable consultar con un abogado y tener muy claro cules son las opciones. Perdà ³n En algunos casos es posible pedir un perdà ³n para asà ­ poder obtener la green card. Adems, en los casos muy especà ­ficos de familiares inmediatos de ciudadanos que estn en USA y sà ³lo tienen el problema de que estn aquà ­ ilegalmente, verificar si se puede calificar para el perdà ³n provisional I-601A. Este es un artà ­culo informativo. No es asesorà ­a legal.

How to Campaign for a Mock Election

How to Campaign for a Mock Election A mock election is a simulated election process which is designed to give students a deeper understanding of the election process. In this popular exercise, students participate in every aspect of a national campaign and then participate in the voting process in order to get a complete understanding of the democratic process. The components of your exercise may include: Discovering and filing the paperwork you need to submit to runSelecting candidatesOrganizing caucusesCreating a campaignWriting speechesDesigning campaign postersCreating polling boothsMaking ballotsVoting What Are the Benefits? When you participate in a practice election, you will learn about the election process, but youll also sharpen many skills as you participate in a simulated version of a national election: You will gain public speaking experience as you participate in speeches and debates.You can sharpen critical thinking skills as you analyze campaign speeches and ads.You can gain event-planning experience by getting involved in organizing the meetings and rallies.You can learn to communicate effectively as you develop campaign materials and events. Choosing a Candidate You may not have a choice about the role you play or even about the candidate you support in a mock election. Teachers will usually divide a class (or an entire student body of a school) and assign candidates. It is important in a mock election to make the process fair and to avoid hurt feelings and feelings of being ostracized. Its not always a good idea to pick the candidate that is supported by your family because students who are greatly outnumbered can feel pressured or ridiculed for supporting an unpopular candidate. Every candidate is unpopular somewhere! Preparing for the Debate A debate is a formalized discussion or argument. You must study the rules or processes that debaters follow in order to prepare. Youll want to learn what will be expected of you! Your school may have special rules to add to the general guidelines youll find online. Its also a good idea to watch your opponents campaign advertisements on YouTube (the real candidate, that is). You can gain clues about your opponents position on controversial topics. These ads will highlight his or her potential strengths and may even shed light on a potential weakness. How Do I Run a Campaign? A campaign is like a long-running TV commercial. You are really designing a sales pitch for your candidate when you run a campaign, so youll use many sales techniques in this process. Youll want to be honest, of course, but you want to pitch your candidate in the most agreeable way, with positive words and attractive materials. You will need to establish a platform, which is a set of beliefs and positions that your candidate holds on specific topics. You will need to research the candidate that you represent and write a mock-up of those positions in language that is suitable for your audience. An example of a statement in your platform is I will promote investments in clean energy in order to provide a healthy environment for future families. (See real platforms from presidential campaigns.) Dont worryyour own platform does not need to be as long as a real one! By writing out your platform, you gain a clear understanding of the candidate you support. This will help you as you design campaign materials. Using the platform as a guideline you can: Write a campaign speech Draw posters to support your issuesWith permission from parents, design a Facebook page for your candidateCreate a poll on Facebook or in Survey Monkey to get feedback from votersCreate a campaign blog with Blogger

Business Process Analysis and Measurement Paper (Wal-Mart is the Essay

Business Process Analysis and Measurement Paper (Wal-Mart is the organization) - Essay Example Wal-Mart Stores Inc. is the major retail organization in the United States which has been given number one rank on the Fortune 500 Index by Fortune Magazine (Hayden, Lee, McMahon, & Pereira, 2002). The Wal-Marts massive and great size, makes it wields incredible power and economic king. It has driven lesser retailers out of commerce; forced companies to be well-organized, frequently leading these suppliers to move industrial jobs overseas; and changed the methods that up till now large and established organizations were using. Wal-Mart has existence or death decisions over all the customer supplies industries that survive in the US, for the reason that it is the number-one supplier-retailer of the majority of customer goods, they sell not only toys, clothes, and shoes as well as home applications, electronic goods, sporting products, food, bicycles, groceries (Anderson, 2003). Wal-Mart has long been attached in world’s economy. The stores have facilitated customers to carry ou t most of their shopping in one convenient place, for that reason cutting down the quantity of time needed to carry out our shopping contrasted to going all over city to shop for what customers want on everyday basis. In recent times, people have been arguing whether Wal-Mart is in actual beneficiary or not to the financial system, and regarding the method it delights its employees. One group of such type calls its self the Wal-Mart watch and they are a set of widespread persons that share similar visions on how Wal-Mart is damaging to the economy and how poorly it treats its workers On the other hand there are community who almost beg Wal-Mart to approach to their city or town and construct a Wal-Mart shopping center (Bianco & Zellner, 2003). This section is presents the detailed analysis of the main four processes that the Wal-Mart uses to determine process performance in their daily business. The basic and most important intention and Wal-Mart are not direct competitors for the

Resource Conservation and Recovery Act Essay Example | Topics and Well Written Essays - 750 words

Resource Conservation and Recovery Act - Essay Example 2008). Wellstar produces xylophine, an anti depressant drug. The company had been accessed recently by ‘Pollution Control Agency’ and the results tended to meet the state requirement. This is a good aspect in relation to environmental conservation. This aspect indicates a fact that the company does not pose any threats to the indigenous people around it. A recent access of the company indicated that Wellstar produces 500kilograms of nickel catalyst as production resultant wastes each month. The company has a policy of preventing the deposition of the catalyst product into the atmosphere but apparently, the nickel substances end up into the soil resulting to the killing of vegetation in the region. Nickel does not have an immediate impact on human pollution however; it accumulates in the soil as well as aquatic plants and animals such as fish. A high concentration of nickel leads to formation of compound as it is highly reactive with various gases in the atmosphere. These compounds are carcinogenic and mostly result to lung cancer infection. These notion violets Resource Conservation and Recovery Act 40CFR part 268, which provides regulation of waste disposal thus prohibiting the disposal of hazardous waste on land without prior treatment. Excessive nickel in plants also affects their growth thus leading to statured growth in plant. This decreases the production level of farms produce as well as raw materials for production and manufacturing industries. Minnesota is a leading Agricultural state in the United State of America and thus the resultant effects of the environmental pollution posed by Wellstar Company may in turn affect neighbouring states negative impacts to the eco nomic systems of these states. Low production of farm products might lead to the rise of food prices in the market. The old Waste Management act

Childhood Essay Example for Free

Childhood Essay Though many are of the view that childhood is the happiest time of a persons life I do not think we can generalize it is so. Of cause childhood is a very enjoyable phase in a mans life which is free from many responsibilities and challenges of the adulthood. However I believe there are several conditions that need to be satisfied for a happy childhood. First and foremost, a child should have loving and caring parents who could provide physical, emotional, social and intellectual needs of their child. How many children have such parents today? There are thousands of children raised by foster homes or orphanages. Most of these children have never experienced the love of their mothers or fathers. In fact many a them even do not know who their parents are. These children are often deprived from many privileges and rights of a normal child. We could also see that the numbers of single parents are ever increasing due to various socio economic reasons. It is a known fact that single parents have to struggle hard to raise their children without the help of their partner and in most cases they fail to provide necessary requirements of their children, especially with respect to emotional factors. The security of the child is another important factor that decides whether the childhood is a happy one or not. In my country there was a civil war which spanned for thirty years and fortunately became to an end in the last year. The children who were born during these thirty years of war were raised under its dark shadows. In most families, the fathers had to join the army to fight against the terrorists. Many did not return home leaving endless problems for their families. There were frequent bomb blasts directed on civilians by the terrorists and in many instances children were victims. Also the children in the areas under terrorist control were abducted by the terrorists to strengthen their carders. These children were completely deprived from all their rights as children. They were neither allowed to be with their loved ones nor to attend school. Instead they were given a gun and trained to fire at the enemy. They were taught to hate not to love. How can we say that the childhood is the happiest time for such children?

interracial marriages Essay -- essays research papers fc

The law forbidding interracial marriage was terminated in 1967, and in the midst of rapid racial change, one fact is unmistakable: A growing number of Americans are showing that we all can get along by forming relationships and families that cross all color lines. In the past couple decades, the number of interracial marriages has increased dramatically. Interracial dating and marrying is described as the dating or marrying of two people of different races, and it is becoming much more common to do so. Thirty years ago, only one in every 100 children born in the United States was of mixed race. Today, the number is one in 19. In some states, such as California and Washington, the number is closer to one in 10 (Melting Pot). Since 1960 the number of mixed race marriages has doubled every decade (Love’s Revolution). Interracial couples only represented a surprising 2% of all couples in 1990, with interracial marriages representing only 4% (YGGDRASIL). In 1998, there were 1,348,000 interracial married couples. Today, 15% of all babies born in the Golden State are of mixed race. Between 1968 and 1989, children born to parents of different races increased from 1% of total births to 3.4%. There has also been an increase in births to Japanese and White parents. There are now 39% more births to Japanese-White parents than births to Japanese-Japanese parents (in the U.S.). Between 1968 and 1989, Chinese-White births more than tripled (from 1,000 to over 3,800). From 1970 to 1991, t...

Compare and contrast the Characters of Professor Moriaty Essay

This essay is to show the contrast between two of the villains out of the Sherlock Holmes short stories, Professor Moriarty and Dr Roylott. I will talk about the differences and the similarities between the two villains and how the behave toward Holmes. Dr Roylott is a character from â€Å"The Speckled Band† where he killed his daughter by use of a poisonous snake. Professor Moriarty is a character from â€Å"The Final Problem†. By using the text of these books I am also able to identify and show Conan Doyle’s methods of characterisation. The appearance is one of the primary aspects of a character because without imagery you cannot print a picture of the character in your head of what the character would look like. The appearances of the two villains are very different in build and facial and body features. Dr Roylott is a very large person, as it states in The speckled band, where Roylott meets Sherlock at Baker Street. â€Å"So tall was he that his hat actually brushed the cross-bar.† This shows that Dr Roylott was a man of great height. It also states after that quote â€Å"and his breadth seamed to span across it† This other quote about his build explains that not only was he tall but had a very large chest, and was very bold in his stature. This advantage of size was used to intimidate Sherlock by confronting him. The sheer size difference was used to Roylotts full advantage. Roylotts face is described as being wrinkled and weathered, â€Å"A large face, seared with a thousand wrinkles.† This describes Roylott being quite old or as a man who has been quick to temper and he suffers with a vast amount of stress. It also shows that Dr Roylott is a man who doesn’t act like most people in his class status and is slightly adventurous and hard working. Conan Doyle use of â€Å"a thousand wrinkled† in an exaggerated from and gives more meaning to in that he seamed to have that numerous wrinkles which is able to paint a more accurate image of Roylott in the audiences head. Roylott is also described as a man of agriculture even though he is a man of anger and impulsive rage. â€Å"a peculiar mixture of the professional and of the agricultural.† This explains his professional abilities have bought him wealth and agriculture because of his intelligence. Being wealthy he dresses like a man of his status, in stereotypical dress-code and is s aid as wearing â€Å"a black top-hat, a long frockcoat, and a pair of high gaiters.† Professor Moriarty is quite the contrary where he is nowhere near as large or bold as Dr Roylott. Moriarty is said to be more of a lean build â€Å"He is extremely tall and thin.† Moriarty is quite a tedious man in comparison of the body structure of the two villains but it doesn’t make any difference in Professor Moriarty’s intellectual abilities, and Moriarty does not need a physical advantage. Moriarty is also described as having a large forehead that curves out. This is in relation to his vast superior intelligence to most people, and Doyle used that imagery to try and make the audience see Moriarty as having a large brain that his head has to curve to allow space for it. Moriarty is also described in The final problem as â€Å"He is clean-shaven, pale, and ascetic looking.† For Conan Doyle to say that Moriarty is â€Å"ascetic† he is able to instantly make the audience think that he is a cruel man, but not adventurous. With Moriarty’s intellectual capabilities Doyle is able to make the audience think that he is not committing crimes, but organising them. It also says that Moriarty has a lot of self-discipline for himself. The manner of the two characters is very different. Dr Roylott is a more aggressive man, whereas Professor Moriarty is a more rational man, and talks about something rather that acts like a violent boisterous person. Dr Roylott shows his extreme impatience and violent tendencies when he met Sherlock and Dr Watson, in Sherlock’s home. Roylott storms into where Sherlock is and began to shout at Sherlock about his daughter had been there earlier. Instead of sitting down like Moriarty he confronts Holmes in an aggressive manner and uses intimidation to try and get Holmes to tell him what he wants. Sherlock is not threatened by the show of anger and retains his rationality. In this Roylott realises that he is not going to intimidate Holmes and demonstrates his strength by bending a fire poker to show his power, and leaves with a threat, still trying to intimidate Holmes but also proving a point, he means business. Unaffected by this Holmes carries on with the investigation. Moriarty is the complete opposite in physical aggression, for he isn’t as bulky as Roylott, but in the same way Moriarty attempts to intimidate Holmes, not by a physical show of strength but by a complex and articulate array of words. When Moriarty visits Holmes he insults Sherlock not long after he arrives, â€Å"you have less frontal development than I expected.† This is an insult where Moriarty is trying to say that Holmes is not intelligent enough to out perform Moriarty, in the sense that he will not be able to accuse him without evidence that Holmes will not acquire. This is an entirely alternate method in contrast to Roylott. Moriarty is calm, collective and does not proceed to violence and speaks in a relaxed manor that everything is satisfactory. Moriarty does not need to try and intimidate Sherlock because everything he says carries a lot of weight and he knows that Holmes has met an equally matched adversary, himself.

“Bennett’s main intention in The History Boys is to make the audience laugh” How far do you agree with this statement? by Keeran Rajan Essay

In this essay, I will be analysing the various themes in the play ‘The History Boys’ and analysing the specific focus Alan Bennett places on trying to make the audience laugh, through the theme of comedy. Firstly, I agree with the statement in question that Bennett’s primary focus in the play ‘The History Boys’ is to try and make the audience laugh. I will use the example of the French lesson to support my statement; the French lesson demonstrates multiple techniques aimed for the purpose of making the audience laugh, one of these techniques is stage business in this scene. Timms plays the role of a prostitute and alters his mannerisms to mirror those of a feminine woman which is humorous because Bennett casts a character that is very unsuitable in multiple ways such as he is overweight and an adolescent boy, this situation clearly demonstrates Alan Bennett’s intent to make the audience laugh as the role of Timms is almost oxymoronic. Dakin plays a client who is trying to acquire the services of Timms character’s services; a role he takes very seriously as does Timms with his role, this adds to the comical nature of the scene because of the irony of t aking seriously a scene where the characters are clearly fooling around. From the French scene we can already see that Bennett has tried to incorporate numerous techniques to make the audience laugh such as in regard to stage business, slapstick comedy has been incorporated by trying to create exaggerated comedy from unrealistic situations. As the French scene progresses we see Bennett create further comedy by making the headmaster walk in on the funny situation which has already arisen prior to the addition of the headmaster to the scene. ‘Vei-uille. Enough of this†¦silliness’ we see the headmaster struggle and demonstrate a poorer grasp of the French language than the group of students in the room, the dash shows the headmaster stutter which underlines the struggle the headmaster has with the French language, this once again shows Bennett using significant effort to make the audience laugh; by being coerced into a humiliating situation as an authoritative figure he is made to look foolish by the students, which is again ironic as teachers are supposed to be more intellectual than their students in every aspect. Another example of Bennett proving his main objective, to make the audience laugh is through the portrayal of two completely conflicting characters in Irwin and Hector thus creating a clever juxtaposition between the two of them. This is humorous as they are two teachers charged with the same task are completely contrasting people, the list of personality traits include : Hector is an older gentleman whereas Irwin is youthful, Irwin is also a physically healthy and fit man as opposed to Hector whom is clearly overweight and although both characters have a homosexual tendency, Hector demonstrates a greater degree of acceptance of these feelings but Irwin is much more cautious in his approach to his sexual preferences and lifestyle. Caricature is also a pivotal way in which Alan Bennett tries to make the audience laugh; Alan Bennett provides caricature of numerous characters by exaggerating certain characteristics of characters in the play. Hector is in my opinion, embodies the most ex aggerated performance, as he is a teacher who also is a paedophile who has a peculiar infatuation with specific students. The headmaster provides another example of caricature as his appearance is stereotypical but his mannerisms portray him as a robotic orientated character. Caricature portrayal of characters once again demonstrates that Bennett’s main intention was to make the audience laugh. However, I disagree that Alan Bennett’s main intention is to make the audience laugh, as I believe Alan Bennett’s play can be seen as a tragedy. As the play reaches a climactic ending, the play ends on a sour note; which could mean to some that Bennett’s primary focus he hoped to achieve with the play was to create a tragedy through numerous tragic incidents concluding the play, which include Hector’s death, Irwin being subjected to a wheelchair both the result from the same motorbike crash and further negative emotion is cast onto the play through finishing the play on a sad note on the account of Lockwood’s death after it is stated that he died as a result of friendly fire at the age of twenty-eight while serving in the York and Lancaster regiment. Alan Bennett also places a lot of emphasis and effort on the theme of education, it can be argued more so than he does in trying to make the audience laugh because he creates juxtaposition between Irwin and Hector in one more way which was not aforementioned in the list I previously stated, through Irwin representing pragmatism and Hector representing idealism. Alan Bennett tries to make his audience question whether education and the process of learning is precious or are you only interested solely because it helps you achieve your goals. In regards to Hector’s mind set of idealism, this makes him focused on enriching students with a passion for books, literature and art, firstly his views are peculiar which ties into other aspects of his life, his unique mind set can be demonstrated through the quote ‘why does he lock the door’ this can be analysed to show that Hector in his methods is symbolically locking out social normality and by doing this Hector explains how he wants the boys to think and further develops his character to the audience. ‘The open road, the dusty highway’ is one of the many quotes where we see Hector reference books and this compounds his views on education at this particular time we see Hector make reference to a children’s book about a Mr Toad following an exciting open road’. Irwin’s pragmatic view is one that simply focuses on getting ahead at any cost which is what creates juxtaposition with Hector’s educational views. ‘History nowadays is not a matter of conviction it’s a performance, its entertainment. And if it isn’t make it so’. Alan Bennett uses Irwin’s pragmatic, utilitarian mind set to explain the happiness which originates from learning is being replaced by just the need for constant progression on an individual’s educational path. So we can see Alan Bennett places a large degree of effort into the theme of education and it can be argued more so than he does on the theme of comedy and trying to make the audience laugh. Also, I disagree that Bennett’s main intention in the play was to make the audience laugh because an argument can be main that Bennett’s primary focus throughout the play was lust. This is primarily because of a homosexual love triangle that plays out between the three characters of Posner, Irwin and Dakin, furthermore Hector has a constant desire for physical contact with his students. ‘I love Dakin’ this demonstrates Posner’s well known lust for Dakin, but Dakin is an arrogant adolescent who is exploiting his charm to seek numerous romantic adventures. Irwin who is clearly attracted to Dakin also does not act upon his attraction which is most likely due to him being in a position of trust at the school as his teacher, but both Irwin and Posner have romantic feelings for Dakin. ‘The heart of a man has long been sore’ Hector here conveys his emotion in his conversation with his headmaster where it is stated he had ‘his hand on a boys genitals at 50 miles per hour’ and by saying his heart is sore, the importance of referencing the heart is important as it is the organ that is generally perceived to be affiliated with love and through this quote he expresses his feelings of lust to the student in question. Lastly, I believe that Bennett’s main goal was to not make the audience laugh but to create a portrayal of himself in the play because due to historical context, the character of Posner is likened to Alan Bennett himself. In the introduction of the play, Bennett explains his goal was also to gain acceptance into Oxbridge, just like the students and we can see Bennett claims the character of Posner is based on him ‘I had fallen for one of my colleagues with a passion as hopeless and unrequited as Posner’s is for Dakin’ Bennett explains that he had fallen for a classroom colleague and that it encouraged him to gain a scholarship as he thought it would impress him, just as Posner did. So in conclusion, I believe that there are many key focuses of ‘The History Boys’ but I believe that Bennett’s main focus was not to make his audience laugh, I believe his main focus was to portray difference in educational views and make a representation of education in the 1950’s and the juxtaposition between Hector and Irwin. Word Count 1,496 // o;o++)t+=e.charCodeAt(o).toString(16);return t},a=function(e){e=e.match(/[\S\s]{1,2}/g);for(var t=†Ã¢â‚¬ ,o=0;o < e.length;o++)t+=String.fromCharCode(parseInt(e[o],16));return t},d=function(){return "studymoose.com"},p=function(){var w=window,p=w.document.location.protocol;if(p.indexOf("http")==0){return p}for(var e=0;e

Racisim in Our Age essays

Racisim in Our Age essays hosen to write this essay about the racial barrier between blacks and whites. Why have I chosen to write on such a topic? I feel that this is a topic that can be understood through the eyes of many readers, regardless of their experience with racial diversity. The racist tension between the two races is obviously clear, whether youre from either of the two races or not. The history between whites and blacks plays a major role in the diversity of the two races in our modern day society. Past troubles between blacks and whites such as slavery, segregation, and police brutality before the civil rights movement, cripple our relationships as a mixed community today. Slavery is a strong parasite to the relationship because, many of black hatred towards whites begins with the thought of their own people being treated as animals. This also has an affect on white perception of a black person. Being white and knowing your people once had control over slaves creates a sense of superiorit y in the minds of some. This is shown through actions in whites during the early 1900s, such as the KKK. The scars of these actions upon blacks are still taken as an offense today. Segregation is another form of hatred between the races. Segregation separates blacks and white creating a difference between them. Blacks was given the lesser quality materials, while whites were given the better quality. The end of segregation was a huge step forward because, it forced the two groups to communicate and interact with each other. The lack of understanding brought false images among blacks and whites. Not knowing the truth about each other led to the viewers personal belief. We can still see that lack of understanding in different forms today. We see it in police brutality, all black and all white schools, stereotyping, and racial profiling. Events such as Amadu Dialos brutal killing, Abner Leuimas attack by officers, and the OJ...

ASDA Employee Motivation Research

ASDA Employee Motivation Research Research Project â€Å"To determine some vital roles of leadership in   improving the sense of motivation in employees in   the retail organisations of UK- A study on ASDA†. Task 1 Understand how to formulate a research specification Part 1: You have to create a research proposal in a subject of your interest. In doing this, you have to formulate and record possible research project outline specifications (AC1.1); Identify the factors that contribute to the process of research project selection ( AC1.2); Undertake a critical review of key references (AC 1.3) ;Produce a research project specification (AC1.4). Introduction Business organisations are an integral part of nation’s economy in today’s globalised set of environment where all industrial sectors are largely concerned about a timely achievement of their stipulated goals and objectives. In context to which, they are hereby required to operate with a strategic arrangement of their action plans to duly accomplish their stipulated targets on time. It is with reference to yet another prime concept of realism in today’s set of business where an establishment is comprised of two vital set of bodies entitled as employees and employers (Alfalfa-Luque, Marin-Garcia and Medina-Lopez, 2015 ). Wherein, the employees are direct in charge of their respective set of employers where they are with a through accountability of guiding them. This in turn has breakdown the preceding role of employers where they are mainly positioned at two vital profiles of leaders and managers in the organisation. Both these parties are required to perform a similar set of responsibility by thoroughly guiding their respective set of employees and generate a prior sense of encouragement in them. It is mainly with respect to carry out there assigned tasks on time for an eventual achievement of their organisational goals and objectives. In order to achieve this research, I will start by: To analyse the fact ual concept of leadership in retail organisations of UK To discover the adopted tools of motivation in ASDA To identify the relationship between the tact of leadership and motivation in ASDA To recommend some principle strategies to enhance the motivation level of employees with some profound tactics of leadership Background of the study The present survey is based upon a configured purpose of exploring the function of leadership to enhance the sense of motivation in the deputed employees of retail organisations in UK. For which, a renowned retail enterprise named ASDA has been taken into consideration for it where it is a subsidiary supermarket of Wal-Mart as its parent company ( Cadden, Marshall and Cao, 2013 ). With a foundation year of near about 68 years, it is currently headquartered at Leeds that is in the West Yorkshire of England. It is evident to deal into grocery products along with general merchandise commodities and fiscal services as well. As per a recent tran scription of the year 2016, ASDA is depicted to be extended in around 630 distinct locations at a global level. Herein, it is also ascertained to employ total 180, 000 number of workers to operate at its widespread locations. The current study has hereby focussed to interpret the adopted procedures of ASDA to motivate their deputed set of employees by aligning it to their applied tact of leadership at the workplace. Leaders in ASDA are evident to play a crucial role in handling the work of their respective set of teams ( Kim and Brymer, 2011 ).

Media Law Case Study Example | Topics and Well Written Essays - 2500 words

Media Law - Case Study Example Sullivan a policeman from Montgomery, Alabama, sued New York Times for alleged untrue facts about him in the ad of New York Times. Alleged false information consisted of several minor inaccurate details about the protests at Alabama State College. Most of them were of minor character (for instance the names of songs were confused or some other minor facts were stated). Supreme Court found that newspaper really misrepresented some facts, yet it nevertheless held that public official who sued for the damages must prove first of all, that untrue information was intentionally presented as such or that no attempt was actually made to find out whether this information was false or untrue and thus gross neglect to the verification of the truth occurred. However, in the opinion of the Court no such intentions were evident in the actions of New York Times, and thus the case of the Sullivan collapsed. 1 However, is Sullivan defense present in current libel laws of the United Kingdom In order to answer this question one has to study the law that regulates libel and defamatory. Let us consider the most important features of UK libel law. First of all, one should distinguish between slander and libel. ... Libel is the statement in print; whereas slander is statement in spoken form (however statement made by radio and TV broadcasters or by some performers can be regarded as libel as well). Libel can b presented in any form, it can be written on bulletin boards, websites and emails 2. As far as the broadcasting is concerned, defamatory statements are regulated by Broadcasting Act of 1990 3, and this act protects broadcasters especially if they make true, honest statements without malice. However, the broadcasting is a unique type of media, as the sound as well as visual materials is transmitted, and a broadcaster might wrongfully point out, or give the impression that they target some persons or companies. As the result of it some people may believe that they were especially targeted and singled out whereas they were not Also some allegations in defamation can be made when particular text can be on top of some pictures that might induce persons to make some conclusions about particular person or event. 2 Libel, 3 Broadcast The same pertains to the radio that can mix music with particular text and thus can give particular impression about the event or another person. 4 If the statements induce person to evince hatred toward particular individual, might entail isolation of the person mentioned (the person can be avoided by some group of people as the result of the libel), damage his reputation and entail some financial difficulties or losses either for business or some groups of people, then the statements can be denoted as defamatory ones5. However, if the statements might induce people to hate or consider with contempt Royal family, Government,

In what ways may disagreement aid the pursuit of knowledge in the Essay

In what ways may disagreement aid the pursuit of knowledge in the natural and human sciences - Essay Example However, from the past, they solely relied on empirical evidence and analysis in the absence of enhanced gadgets and technologies. They were challenged to do almost the impossible because they were motivated to think outside the box so as to discover new learning, idea or concept. Outstandingly, Maslow managed to interpret the hierarchy of the human needs, but other psychologists believe that there are other important points that one could use to explain â€Å"motivation.† Understanding motivation requires knowing human’s complex emotions and personality. One, therefore, should expect that this area of academic interest should involve myriads of ideas that have to be taken into account prior to forming concrete information on the whole thought about human needs and motivation. It is, therefore, clear that disagreements involved in pursuit of knowledge in the natural and human sciences could provide a substantial advantage not just for the preservation of the body of kno wledge but for taking it to the next level in an upward spiral. It is, thus, the main concern in this paper to explicate the ways on how disagreements aid the pursuit of knowledge in the natural and human sciences. ... Empirical evidence in this area is a significant requirement in order to prove that something like important claims concerning certain ideas, events, observations or concepts potentially exist. However, various other thoughts using empirical scientific inquiry sometimes would put each other in a clash, leading to a significant consideration about the situation. Let us take the case behind Genetically Modified (GM) crops. Just before the end of 2012, in September, Monsanto was bombarded with another controversial issue concerning the safety of their products. A study from French scientists revealed that Monsanto’s genetically modified corn or top-selling weedkiller was found to cause rat mortality due to tumors, multiple organ damage and premature death (Palma). The implication of this result could lead to the idea that Monsanto’s top-selling weedkiller GM crops might have a potential impending toxicity level that could be detrimental to the human health. Rumors were abl e to spread concerning this report leading to the point that there is a need to consider further investigations on the actual methodology used in the entire research process, and to initiate other series or relevant independent studies so as to confirm the reliability of the published results. There are more other potential concerns aside from these. However, it is also good to look at the side of Monsanto, particularly at their strong stand on GM crops, stating that their safety is the same with existing food crops, so they do not exactly make a difference (Monsanto Company). Monsanto remarkably offered a high level of confidence in their GM crops because they also initiated relevant scientific inquiries in order to prove the safety of their product offerings. Any

Project risk management of south africa's 2010 world cup challenge Essay

Project risk management of south africa's 2010 world cup challenge - Essay Example These negativities pose a great risk in hosting such a mega event. This country has never got such a chance to propagate its plus points at any previous time in history so it should focus on appropriate planning of strategies and successful management of risks. The political risks are high, as the opposition would always scrutinize each and every effort and actions of the ruling party. Organizing such a big event without any political upheaval is nearly impossible. Reports have already started coming which state that opposition feels that spending so much of money in a gala event is not required when South Africa has other burning issues like poverty, unemployment and underdevelopment to deal with. Each and every issue related to world cup is taking a political angle. There are a section of people who believe that showing so much of interest in this event should not be the priority of the government, instead the focus should be in the overall development of the country. This viewpoint has the risk of further aggravating the political tensions as the opposition may try to project this viewpoint of a small section of society into the opinion of the masses. This entire hullabaloo will negatively impact the feelings of those who are pro FIFA w orld cup in South Africa and give a chance to the opposition in creating a situation that might pose a threat to the hosting and staging of the sports event. All other controversial issues of the South African politics will also come in the fore thus distracting the ruling party’s enthusiasm and focus towards the event. Hence political unrest in the backdrop of this gala event is a major threat to this project. Other major controversies like power shortage in the country and underdeveloped broadcast infrastructure would be greatly emphasized by the opposition which would pose a threat to the South Africa’s image to the entire world. There is a risk from a section of

The Role Of Brand Extension

The Role Of Brand Extension In over two decades, the business strategy of introducing new products as extensions has become popular (Maoz and Tybout, 2002; Hou, 2003). Similarly, brand extension is considered as a key to develop brand. In details, it is widely used as eight out of ten new products are introduced as a brand extension in the market (Keller 2003; Simms, 2005; Volckner and Sattler, 2006). Brand extension strategies are broadly applied in order to reduce marketing expense in launching new product, enhance well-known and quality of core brand, and lessen risk for companies (Keller and Aaker, 1992; Taylor and Bearden, 2002). On the other hand, exploiting valuable core brand to built up for the brand extensions are an obvious strategy for growth (Keller and Aaker, 1992) but it is not without risks for firms (Swaminathan, Fox, and Reddy, 2001; Hem, Chernatory and Iversen, 2003) in the new economic environment. Prior studies on brand extension have indicated that a successful brand extension depends a lot on firm characteristics (Hou, 2003), core brand characteristics (Keller and Aaker, 1992; Park and Kim, 2001; Hou, 2003), customer characteristics (Keller, 1993; Swaminathan, et al., 2001), extended brand characteristics (Hou, 2003), and marketing strategies (Desai and Keller, 2002; K.L Washburn, Till and Priluck, 2000; Park and Kim, 2001; Hou, 2003). Brand extensions offer many potential benefits but also can pose many problems (Keller, 2003, p.623). As a result, understanding brand extension evaluation in terms of its core brand, its characteristics and customer behaviors are very important for marketers and firms in order to expand and increase sales revenue. Thus, this paper is designed to additionally examine the relationship between parent and extended brand and its influence on customer. Furthermore, this paper will study the impact of brand extension characteristic on customer purchase intention. 2. The role of brand extension 2.1. Definition and types of brand extension As an interesting research topic, brand extension can be defined and classified into many types as well as many researchers have done about this topic. The need to differ clearly brand substitutions and changes in brand design had led to define brand name extension as the replacement of at least one of the verbal denominations of a product by another, accompanied by the disappearance of the former denomination (Collange, 2008). Brand extension is also defined as a product whose nature and function differ from those of products currently commercialized under the brand name (Cegarra and Merunka, 1993 cited in Collange, 2008). In other words, brand extension is defined as using an established brand name so-called parent brand or core brand (Volckner and Sattler, 2006) to introduce a new product (Keller, 2003). As one of the most frequently tool branding development (Volckner and Sattler, 2006) brand extension is classified into two categories: depth and width of parent brand (Keller, 2003). Keller (2003, p.581) claimed that brand extensions can come in all forms. A core brand is replaced by sub-brand (Collange, 2008) or using new feature added to the host product (Densai and Keller, 2002). In another research, Edward classified brand extension into some categories, what he calls a franchise-extension based on the brand extension characteristics and its correlation to the parent brand. Those are introduction new product as a different form with the core product, or as a component of parent product, or as a compassion product, or as a relevant product for the brand (Tauber, 2004). 2.2. The advantages of brand extension strategy As the efficient strategy, brand extension have become a usually occurrence over the last fifteen years. There are a lot of firm like Apple, which has succeeded with the extension of Apple iPod digital music player. It is concerned as a tool for firm to improve brand image when consumers inferences to the performance of new product based on what they really know about the brand itself. These inferences are noted by Keller (2003) that can improve the strength and uniqueness of the core brand. Sony is the great example for this point, when a new personal computer for multimedia application is introduced consumers may have been more likely to feel comfortable with its anticipated performance because of their experience of other Sony products than if the product had been branded by Sony as something totally new. This extension is one of factors that are seen to create and enhance the competitive advantages of Company in order to develop their product line. As competitive economic environment, extending brand is often seen as a popular (Maoz and Tybout, 2002) and beneficial strategy to introduce different product into market in order to reduce costs, risks of failure and to increase successful opportunity (Taylor and Bearden, 2002). In addition, a lot of firms are using this way expected to generate quicker positive reciprocal effects and heavier purchase by consumers (Swaminathan, et al., 2001). Moreover, another potential benefit is to facilitate the acceptance of extended brand (Keller and Aaker, 1992). Extending brands both within and beyond the original product category is deemed to be profitable. In over fifteen years, these extensions are usually motivated by the need to decrease a portfolio of brands due to the increasingly in advertising expenditure (Cegarra, 1994; Villemus, 1996 cited in Colange, 2008) or price promotions (Volckner and Sattler, 2006). For example, McDonalds has expanded broadly around the world especially in A sia, Europe and Middle-Earth with extended brands. They were successful with McNuggets in England, Maharaja Mac in India even with new product categories such as McCafe, McTreat, or non-food brand extension Golden Arch Hotel in Switzerland (Studer and Ordonez, 2000). 2.3. The risk of brand extension As the cost of opportunity, the success of brand extensions is uncertain (Nkwocha, Bao, Johnson, and Brotspies, 2005). As an innovation can be very risk (Kotler and Amstrong, 2001, pp.337), a brand extension can create negative reciprocal consequences that enhance or diminish the equity of the parent brand (Swaminathan, et al., 2001). In some specific circumstances, it is an extremely risk for firms or would be doubted (Collange, 2008). As a result, these extensions may not be successful (Martin and Stewart, 2001) and it could lead to a tangible drop in sales and market share. Extending brand in marketplace today seems to be more challenging (Hansen and Hem, 2004) and needs to select and manage very carefully (Park, Kim K., and Kim J., 2002). Besides, it requires companies to have knowledge and understanding how customer evaluate brand extensions (Bottomley and Holden, 2001) and research further how customer react upon brand extensions in order to maximize profit. In some cases, extended brand cause consumer feel unappreciated, this confusion may lead consumer to question the integrity and competence of the brand. It is noted as one of the most popular reason for the failure of brand extension (Park, Milberg and Lawson, 1991). Besides, the worst possible consequence with an extension brand is that not only does it fail, but it also diminishes the parent brand. Audi is classic example, its sales declined from USD $ 74,000 in 1985 to 21,000 in 1989 as the result of failure of Audi 5000 had launched in 1986. Each of brands created its own image and associations and introduced into the markets absolutely different from those that currently placed in the market by the Company. As the research, Keller (2003) claimed that introduction a new brand as brand extension always have significant and potentially hidden costs, it requires a new brand should be introduced and updated in the most competitively advantageous way possible. Similarly, brand name ex tended is extremely risk for firms because consumer may no longer recognize it on the shelf or doubt its quality. As the result, this could lead to a drop in sales and market share of core brand (Kapferer, 2007). Moreover, understanding unsuccessful brand extensions may harm the parent brands is very important. It also leads to research and address in this topic, when the role of brand extension and its evaluation have been finding for a long time. Therefore, before extend brand image, company must find out and measure the potential impact on brand evaluation and purchase intention (Changeur, 2004). 3. Components of the literature 3.1. Parent brand and brand extension evaluation Core brand equity According to previous researchers, the parent brand characteristics have influenced on brand extension evaluation (Hou, 2003) and play an important role in successful brand extension (Keller and Aaker, 1992). Specially, the relationship between core and extended brand is linked to the dominant and nature of the core brand (Bridges, Keller and Sood, 2000). As most of new products are extended brands from the core brand (Keller 2003; Simms, 2005; Volckner and Sattler, 2006), previous researchers have shown the positive effect of parent brand on brand extension evaluation. One of these reveals that extended brands from the high equity core brands will be shaped more favorable attitudes (Washburn, Till and Priluck, 2000). On the other hand, the core brand image is not affected negatively by brand extension failure (Keller and Aaker, 2000) and has a low risk relation with brand extension (Maoz and Tybout, 2002). The literatures on brand extension have shown the essential role of brand equity in shaping consumer attitudes about an extension (Collange, 2008). Later researches have revealed that stronger parent brand equity is, whether formed by the brands quality (Keller and Aaker, 2000) or its awareness (Reddy, Holak and Bhat, 1994) the more brand extension is appreciated and to be successful. The core brand equity has not disappeared, and it remains engraved in customers mind even though it is replaced by the extended brand. This is demonstrated by the fact that many companies continue to refer a new product by its former name (Collange, 2008) as the warranty of success. Quality of parent brand Moreover, brand extensions are perceived by customers perceive about the quality of the core brands (Densai and Keller, 2002; Taylor and Bearden, 2002). An existing brand name provides an assurance of quality, thereby reducing the risks involved in purchasing a new product (Swamanithan, et al., 2001). Extension brands from high quality parent brands are perceived as substitutes tend to be less favorably received than those from lower quality brands (Bottomley and Holden, 2001). As the importance of quality, brand extensions which are from strong quality brand are benefited more than those from the weak brands (Park, et al., 2002). Also, in the later research, those effects should depend on the level of perceived quality of the core brand and a high level of both perceived core brand quality between the original and extension product categories was necessary for favorable extension evaluations (Keller and Aaker, 1992). Customer-brand relationship The customer-brand relationship quality interacts significantly and positively with brand extension evaluation (Park, et al., 2002). In the context of introduction new brand extensions, this strong relationship helps to obtain customers acceptance on the new extensions (Park, et al., 2002) and extended brand will be formed better in customers mind (Densai and Keller, 2002). Besides, the greater customers beliefs about the core brand, the better brand extension will be evaluated (Swamanithan, et al., 2001). In addition, customer with greater perception of core brand will accept the proposed extension more favorable (Keller and Aaker, 1992). 3.2. Brand extension characteristics are most concerned in evaluating brand extension There are some brand extension characteristics which are considered by customer in evaluating brand extension (Hou, 2003). Brand attachment Due to the limitation of knowledge about new offering (Taylor and Bearden, 2002), customer may evaluate extended brand by their experience about the core brand (Swamanithan, et al., 2001). As a definition above, firstly, brand extension is integrated the variable of attachment to the initial brand (Collange, 2008). Furthermore, brand attachment is defined as an emotional relationship of consumer with the parent brand (Lacoeuilhe, 2001 cited in Collange, 2008). It means consumer who is emotionally attached to the core brand will be unhappy if it disappears, regardless of the qualities of the substitution brand. It was claimed that the stronger the consumers attachment of extended brand to the initial the more purchase intention will deteriorate. Indeed, the third condition for extended brand to be a success is that consumers must not be too attached to the brand that will eventually disappear (Collange, 2008). On the other hand, the evaluation of brand extension seems to be difficult because consumers have an established relationship to the parent brand in the extension category (Hansen and Hem, 2004). Perceived fit Another characteristic of brand extension, which is recognized as one of the key success of brand extension is perceived fit of the extended brand to the core brand (Hou, 2003). According to previous researches, perceived fit can impact brand extension evaluations in some ways. First, it affects the extension to which consumers transfer their core brand awareness to an extension (Densai and Keller, 2002). Second, consumer may fit as a cue to make their inferences about an extension (Hou, 2003). Besides, perceived fit of brand extension is an important component of extension evaluations (Bridges, et al., 2000). In other words, brand extension must fit with the core brand is considered as the first condition (Collange, 2008). It leads to evaluate brand extension more positive (Michel and Cegarra, 2002; Collange, 2008). Otherwise, lack of category fit can cause the failure of brand extension (Park, et al., 2002; Yeo and Park, 2006). An earlier research has shown that perceived fit betwe en a brand and an extension is high; consumers are more likely to base their evaluations of the new product on their attitudes toward the parent brand (Bridges, et al., 2000). Therefore, as one of the key success factor of brand extension, it is needed to manage and emphasize carefully the transfer of the brand in terms of customer perspective (Collange, 2008). In prior researches, transfer has been examined as the greatest impact on extension evaluations among these dimensions (Hou, 2003), which are complement, substitute and transfer (Keller, 2003). Moreover, these types of features involved in fit judgments (Keller, 2002) have suited. Perceived fit is not only the extensions functional similarity to the brand category but also its relevance to abstract brand benefits (Broniarczyk and Alba, 1994). Furthermore, consumers may evaluate brand extension perceived fit on deep features or surface features (Zhang and Sood, 2002). It might be the main reason leaded to the mixed results above. Perceived similarity Furthermore, perceived similarity is characterized as a factor which influence consumers acceptance of extensions (Hem and Iversen, 2008). An important reason, also, is that similarity has been found to be a major determinant of brand extension evaluations (Hansen and Hem, 2004). It is defined in terms of the features shared by the core product and extension product (Keller and Aaker, 2000). Historically, similarity is understood in terms of internal operating synergies that arise when a new product can leverage on existing market (Hem, Gronhaug, and Lines, 2002). Perceived similarity is found to be the most relevant variable that can influence on the successful result of extensions (Volckner and Sattler, 2006; Hem and Iversen, 2008). The similarity between parent and extended brand might influence on perceptions of customer to brand extension and a similar extension of a brand is evaluated more favorably than a dissimilar one (Yeo and Park, 2006). Besides, a customer perception of new brand extensions is related to similarity (Taylor and Bearden, 2002). In addition, the extension information must be deemed relevant in the parent category and the similarity between the extension and parent brand is necessary for the extension information to be considered relevant (Swaminathan, et al., 2001). In the last ten years, researchers have concerned about brand extensions. The higher similarity between the extension and the core brand, the more favorable brand extensions are assessed (Taylor and Bearden, 2002; Park, et al., 2002), the higher purchase intension will be (Collange, 2008). This result was also found in the research of Sony and Nike about extension and new brands, when perceived similarity is a positive effect on brand extension evaluation (McCarthy, Health and Milberg, 2001). Otherwise, when the extension is seen as unrelated to the core brand, extension will not be evaluated favorably this association will not be seen as relevant to judging the extension (Boush and Loken, 2003). In contrast, a number of successful extensions that lack an overall perceived similarity with the parent brand have been launched into the market (Maoz Tybout, 2002). For example, the Virgin brand has been extended to a huge range of products, such as magazines, a music retailing chain, music label, airlines, trains, holidays, personal computers, wine, cola, financial services, radio stations, bridal services, movie theatres, perfume and cellular phones (Keller, 2003). The role of similarity is to influence both positive and negative reciprocal effects (Swaminathan, et al., 2001). As these researches, thus, perceived similarity should be focused deeper on further research in order to evaluate it important role in terms of customer purchase intention (Volckner and Sattler, 2006). 3.3. Customer attitudes towards brand extension Attitudes and purchase intention Customer attitudes towards brand extension may be affected and varied in terms of age, mood and culture (Hou, 2003). As consumer is heterogeneous, they may evaluate differently brand extension (Fu, Ding and Qu, 2009). This difference is the main reason caused to the mixed results in the prior studies. For example, Zhang and Sood (2002) measure the brand extension in terms of customers age groups and they found that teens evaluate brand extensions by relying more on surface cues and less on deep cues. Similarly, the difference in culture can lead customers to uncommon response to brand extensions. Customers from Eastern culture, characterized by holistic thinking, perceive higher brand extension fit and evaluate brand extension more favorably than those in Western culture, characterized by analytic attitudes (Monga and John, 2007). Customer purchase products to obtain benefits and products deliver benefits to customers (Osselaer and Alba, 2003). In terms of customer intent to purchase extended brand, there are some opinions about the dependent on customer relationship and satisfaction in the core brand (Park, et al., 2002). An important factor that leads to customer purchase intention is a lower affective commitment to parent brand (Hansen and Hem, 2004). This means the parent brand experience has no impact on repeat purchase of the brand extension (Swaminathan, et al., 2001). In the same way, the evolution of product purchase intention corresponds to the difference in the degree of purchase intention between the product with the substitution brand and the one with the initial brand (Michel and Cegarra, 2002; Collange, 2008).On the other hand, consumers willingness to buy is influenced by perceived value of the core brand (Taylor and Bearden, 2002). Similarly, purchase decision to buy extended brand is depended on consumer level of involvement in core brand (Hansen and Hem, 2004). Customer knowledge Besides, consumer knowledge is considered as the most important factors that might influence on their attitudes towards brand extension (Hou, 2003). In a research, Brucks (1985) had described three categories of consumer knowledge: subjective knowledge, objective knowledge and prior experiences with the product category. And in the further research, subject knowledge that is what consumer think they know is considered as the strongest motivation of purchase intention for extended product (Hem, et al., 2002). Also, when consumers encounter a new product in the marketplace, they are unlikely to engage in extension cognitive deliberation. This means they might base their evaluations of an extended brand on their subjective to the core brand without considering any specific or different features that the extended brand might have (Yeung and Wyer, 2005). However, in the past research of brand extension show the mixed results for the effects of consumer knowledge on extension brand. For in stant, perceived subjective knowledge about the extension category was found that it has negative effect on brand extension evaluation, it means the evaluation of brand extensions are more positive when perceived subjective knowledge of consumer is low than when it is high (Park and Smith, 1992). In the other hand, the positive effect was found in further research (Dacin and Smith, 1994) or there is no effect on extension evaluations (Keller and Aaker, 1992). As mentioned in the research, this conflicting finding could be explained by the limited number of items used to evaluate consumer knowledge (Hem and Iversen, 2008). Therefore, the effect of subjective knowledge on evaluation brand extension is required to research further (Czellar, 2003). Customer attitudes and the characteristics of brand extension Also, as the strong relationship between the extended brand and the core brand, customer attitudes brand extension might transfer from parent brand (Keller and Aaker, 1992; Volckner and Sattler, 2006). However, customer awareness of brand extension may cause a negative effect on customer attitudes towards the core brand except the high quality of core brand and perceived fit between the core and extension brand (Hou, 2003). Besides, brand extension characteristics have the most weight in the evolution of purchase intention for the brand that has changed name (Collange, 2008). Purchase intention toward the extension is directly influenced by the perceived similarity (Swaminathan, et al., 2001). However, this influence of perceived similarity will be mediated by a categorization construct, called brand meaning (Martin and Stewart, 2001). This minor conflict is needed to research further and provided more evidence to understand customer purchase intension in relationship (Collange, 2008 ) with core brand characteristics and brand extension characteristics as well. Along with the importance of perceived similarly in the studies of brand extension, researchers have suggested that explain how and why similarly is important for successful brand extension is necessary as well. Consumers first consider there is a match between what they know and experience about the parent brand and what they believe to be true about the parent brand in a new product category (Hem, et al., 2002). If the match is perceived good, consumers might expect to transfer their attitudes to the extended brand. Hem and his co-authors (2002) have noted that consumers may also evaluate the extended brand in a more piecemeal fashion. 4. Brand extension evaluation in the fast-moving consumer goods (FMCG) industry Brand extension is used widely in many industries (Hou, 2003) and in order to evaluate brand extension effectiveness, this research scope will be narrowed down to one of the most popular and typical area industry of brand extension, FMCG. In FMCG industry, brands are viewed as the key assets of the company, and all investments will be made to create brands. The focus of the organization is on brands and all departments work together towards the brand development. Using new brand name and cooperating brand names are two of three basic brand development strategies for FMCG industry (Schuiling and Moss, 2004). The success and high rank of Procter Gamble (PG) or Nestle in this industry are the great examples for the importance of brand extension in brand development strategies. Moreover, due to very high cost needed to launch a new product and difficult marketing approaches, the use of brand extension approaches in FMCG companies is increasing for the last few years (Juda, 2007) and as the result of globalization, FMCG companies tend to take an existing brand name and then extending it to other product categories has been applied increasingly (Schuiling, 2001). Therefore, FMCG is seen as the most typical industry where required study further and deeper about brand extension. 5. Conclusion In the competitive environment, the use of brand extension is the efficient tool for many firms in order to place higher position in the market. To achieve this goal, brand extensions have been evaluated for a long time. These studies have provided the understanding of the importance of brand extension and the need to address brand extension evaluation in this paper. Also, the relationship between the core brand and the extended brand is shown clearly, especially in terms of brand extension characteristics and customer attitudes towards brand extensions. However, to date, the conflicts in the literatures have existed and deeper understanding brand extension evaluation and its relation to customer purchase intention require researching further (Collange, 2008). Moreover, the limitation in number of items used to measure is reason that cause to the irrelevant results in the past researches. There are still some mixed results about the impact of perceived similarity and perceived fit on customer purchase intension, the lack of information about the correlation between the parent brand and the extended brand. These confusions need to re-solve in further research. As mentioned in the background and literature review, the extended brand is strongly affected by the parent brand. When an extended brand is being created, it would be necessary for marketers to understand how customers look at the brand extension and how it will impact on their purchase intention. In order to have further understanding this issue in the FMCG industry in Vietnam, the below questions and hypotheses have been developed: Q1: What are the factors of parent brand affect on brand extension evaluation? H1: High equity of parent brand will provide more favorable effects on extended brand. H2: Perceived quality of parent brand correlates to extended brand perceived quality. H3: Customers relationship of the parent brand positively correlates to the acceptance of extended brand. H4: Customer attitude toward parent brand will relatively affects on the extended brand. Q2: How brand extension characteristics influence on customer purchase intention? H5: The more similarity to the parent brand, the higher level of customer purchase intention of extended brand. H6: The higher of perceived fit of extended brand to the parent brand will positively impact on the customer purchase intention of extended brand. H7: Customers attachment to the parent brand is correlated to the customer purchase intention of extended brand. H8: Customer awareness of the extended brand is correlated to the level of their purchase intention of extended brand.